The Stunning new Ford Verve
The next generation for Ford’s small cars.

The Ford Verve Concept, a bold and colourful concept car which was revealed at the 2007 Frankfurt Motor Show, gives the first hints of Ford’s future small-car design vision. Incorporating Ford’s 'kinetic Design' philosophy inside and out, the Ford Verve Concept is daring and modern.

Dynamic possibilities

The Ford Verve Concept is the first glimpse at the design direction for an all-new small Ford. The Ford Verve Concept is bold, even radical. It demonstrates the dynamic possibilities for expressing Ford’s 'kinetic Design' philosophy in a small car. Both chic and modern, the Ford Verve Concept was designed with a fashion aware, sophisticated market in mind.

A stylish design direction for the small car market

John Fleming, President and CEO of Ford of Europe said: “Our Design team took an unrestrained approach to how our future small cars could look, and this eye-catching concept was one of the results. If we get the reaction we expect… this will make the next generation of small cars from Ford very compelling indeed.”

Fashion inspired

The Ford Verve Concept has been finished in rich colours and distinctive materials inspired by the world of fashion and cosmetics. The deep magenta red used on the concept car is encapsulated in a tinted clearcoat for an even deeper glow, making a daring declaration of individualism and exclusivity.
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